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If Kiva and Grameen are making the case for microloans in America, Samasource is doing the same for so-called "microwork." That's the term founder Leila Janah coined in 2008 to describe her non-profit's novel approach to fighting poverty -- one that provides unskilled, albeit capable, workers in underserved communities with small tasks that pay a living wage and can be performed online.

Headquartered in San Francisco, Samasource secures contracts to execute large data entry or digitization projects from leading U.S. tech companies like Google and LinkedIn. It then moves those projects to its proprietary online platform, the SamaHub, where the work is broken down and distributed to service partners in six different countries -- Haiti, India, Kenya, Pakistan, South Africa, and Uganda. To date, the award-winning social enterprise has created more than 2,000 jobs and paid out more than $1 million in wages.

Now, like Kiva and Grameen, Samasource has turned its attention to the U.S. -- specifically the Bay Area, where it plans to pilot its first domestic program, SamaUSA, later this year with support from the California Endowment. If that effort proves effective in helping marginalized women in two low-income communities boost their incomes through online work, they'll seek funding to scale it up.

For all their success overseas, social enterprises like Samasource, Kiva and Grameen are up against a far different challenge in the U.S., and it may be years before they make a dent in the nation's poverty rate, which continues to climb. Still, as we search for paths out of the economic crisis, we would do well to remember that across much of the developing world, financial hardship is a constant -- and that fact is the driving force behind the kinds of innovations that could one day help us fix what's broken in our own backyard.

Source: Thane Kreiner, 'From There to Here: Social Enterprise and Reverse Innovation', Huffington Post, 25 Jul 12: