Selection of advisers

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Selection of advisers

As entrepreneurs and independent business owners of non-West European background tend to focus on establishing personal relations rather than having confidence in the institution behind the adviser, the selection of the individual adviser and the composition of the advisory team is absolutely critical.

It is important that the client group in one or another way can be reflected in the composition of the advisers. Hence, besides the diversity in the advisers’ ethnic background, sex and age, matching as much as possible that of the client group, emphasis is also placed on a high level of professional competence. The adviser must have a relevant higher education, experience with independent business, relevant language skills and a good network among the authorities, ethnic associations or organisations.

The advisers should be able to navigate in the Danish society, they must be able to acquire and have an overview of relevant abstract materials and be able to communicate it both in writing and orally to very different target groups, including also cooperating partners and others who might be interested. The advisers should preferably have educational backgrounds in social science and economics, some of it at Master’s level.

In addition are the very important social competencies. The advisers should be positive, extroverted, empathetic and attentive so that they can easily create good contact with and receptivity among both businessmen and among the staff working in the public authorities, and they should also be calm enough so as to convert the client’s possible frustrations or anger into a constructive dialogue or be able to handle rejection themselves.

The job requires a degree of mental robustness, and the adviser should have a bit of the salesman in him or her in order to do the outreach work. The vast majority of the clients are positive, but it demands energy and a good deal of self-confidence ‘to make their way in’ and offer their assistance in a positive way.

Along the way, the advisers have been offered individual coaching as well as the weekly meetings with colleagues. Sharing the same office enables them to evaluate and exchange experiences in ongoing fashion.